Publisher Revenue Calculator
What is your authentication rate costing you?
Enter your pageviews and current authentication rate. See what your ad revenue looks like at 20%, 35%, and 50% authentication — using IAB/eMarketer CPM benchmarks.
About your publication
Total pages loaded per month across your site (find this in Google Analytics or your analytics tool)
Percentage of your sessions where the user is logged in (authenticated). Industry average for general news publishers is 8–15%.
CPM assumptions used: Unauthenticated impressions — $2 CPM (IAB midpoint, $1–3 range). Authenticated programmatic — $7 CPM (midpoint, $6–8 range). Premium direct IO — $25 CPM (available at 35%+ authentication, applied to top 20% of authenticated inventory). Sources: IAB, eMarketer, LiveRamp publisher benchmarks.
Revenue breakdown at 50% authentication
The Authentication Rate Playbook
Five mechanisms to increase your authentication rate — with a decision framework for registration walls vs. hard paywalls.
Get your results + the playbook.
Enter your email and we'll send your full revenue breakdown alongside the Authentication Rate Playbook — five mechanisms to close the gap, with a decision framework for your specific situation.
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